In 2021, Axonius achieved the coveted Unicorn status, joining an exclusive group of startups valued at over $1 billion. This remarkable milestone was a testament to the company's innovative approach to cybersecurity and its rapid growth. Continuing its upward trajectory in 2024, Axonius surpassed expectations and hit an annual recurring revenue (ARR) of $100 million in less than four years. To commemorate these significant achievements, Axonius celebrated with custom-designed billboards in Times Square, New York, where I had the privilege of serving as the graphic designer to create engaging animated graphics.

With a tight turnaround time of just five days, I took on the responsibility of creating multiple 30-second digital ads that would play on a continuous loop in Times Square. The creative visuals solidified Axonius' position as a leading force in the cybersecurity industry. Many Axonians were able to come together in Times Square to watch these billboards go live. After which, I designed a sizzle reel of all special reactions and moments of the day.