Humans Behind the Hoodie

In our increasingly digital world, where technology permeates every aspect of our lives, a human connection has become more important than ever. At the heart of everything we do, an emotional connection is the driving force behind our actions.

Too often, however, the cybersecurity industry presents a stark contrast to this human-centered approach. We see mechanical robots, numbers raining down from the sky like in the Matrix, and military-grade encryption and endpoint protection measures designed to combat faceless hackers in hoodies.

But behind these technological facades, there are real people with real stories. People who have chosen to dedicate their lives to protecting our digital world. People who are passionate about making a difference.

“Humans Behind the Hoodie” focuses on telling the stories of these real practitioners in cybersecurity. The name alone plays on the stereotypical image of a hacker in a hoodie, but these stories dive deeper into the personal journeys of these individuals, exploring how and why cybersecurity plays such a significant role in their lives.

As the graphic designer for the campaign, I had the privilege of overseeing and executing all visual aspects. From designing social media graphics and landing pages to branding the campaign with a unique logo, every element was aligned with the overall goal of the campaign. I served as the art director on set during video and photo shoots. I ensured that every shot, prop, and lighting choice adhered to the campaign's branding guidelines. The goal was to create a cohesive and immersive experience for the audience, reinforcing the campaign's message and enhancing its overall impact.