Cybersecurity is filled with dramatic stereotypical the most notably hackers in hoodies. This campaign sheds light on the human behind the hoodie. in episode 1 of Humans Behind the Hoodie, we documented Axonius CISO Lenny Zeltzer’s career trajectory and got to know him on a deeper level.

I started by designing the logo and logo mark. Working with the senior director of brand and the content team, we determined the look and feel of the campaign, applying that to the episode and photography. I gave the final creative say on the video edit and the still shots.

To build momentum pre-launch, I created a short teaser and LinkedIn banners for employees to use and share on social channels. I designed the paid ad creative as well as the landing page, working closely with our digital team. After our Senior Director of Brand left in late February, I brought this campaign over the finish line, coordinating all design, communications, and PR aspects.