CONTROLLING COMPLEXITY

Life is full of uncertainties, but things always get more complex. Everyone faces adversity, but it’s how you respond that defines you. Focusing on those things that are in our control is what gives us the confidence to grow. The Controlling Complexity campaign aligns our brand with a concept that we truly care about. It aims to humanize cybersecurity by showcasing people who have overcome adversity. Simone Biles and Amy Bream, who were the initial faces of this campaign, described how they overcame complexities in their everyday life. 

I was the Art Director for this project, responsible for determining the visual appearance of every phase of the campaign. I collaborated closely with the content and digital team to create a range of advertisements and a landing page. Additionally, I provided creative guidance for all video and still photography components.